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Stick with it—just like you should with any product for mature skin—and find firmer, smoother, and bouncier skin. "It leaves the skin smoother and more elastic," says Ryan Turner, MD, a board-certified dermatologist based in New York City. It’s slightly thicker than your typical watery serum, so it takes a few extra seconds to fully sink in, but once it does, there’s zero greasy residue—just cushy, nourished skin. In addition to bakuchiol, this featherlight serum also contains vitamin C, a powerhouse antioxidant that helps brighten dark spots and firm the skin. A dream team for an immediately more radiant complexion and slowing down signs of aging in the long run." —Sarah Han, commerce editor But what I can actually report on for this product is how plump and glowy it makes my skin look after every single application.
WHAT'S YOUR SKIN AGE?
That would’ve been enough on age-defying face cream its own, but it also imparted lots of hydration and left the skin firmer and glowier, making this one a real standout. It didn’t improve her wrinkles much during the testing period, but she’s confident that the improvements will continue to get better and better with more use. Wrinkle creams are generally pricier because they’re packed with actives.
Hydrate + Firm AM & PM Routi


First, we lean on Vogue’s vast network of experts—from board-certified dermatologists to celebrity estheticians—to gain professional acumen on the industry’s standout products, ones these specialists would actually use on their clients. What ingredients pair well with collagen? According to Dr. Yoo, the following ingredients can age-defying face cream support skin health throughout the winter by bolstering the skin barrier, preventing water loss, and more. "Optimal texture and finish depend on your individual skin type, along with when it will be applied during the day," Dr. Yoo says. "The molecules of topical collagen are usually too big to penetrate beyond the surface of the skin," Dr. Adisa explains. Discover our ingredient encyclopedia to learn more about the quality of our product

It’s paired with proprietary Hydronesis, which helps break down dry keratin buildup while boosting moisture to reduce keratosis pilaris, plus vitamin C to brighten and support collagen and amino acids to plump and strengthen the skin barrie

Despite the eyebrow-raising origins, you’re not really slathering salmon semen on your face; PDRN is carefully extracted and purified to help stimulate skin repair, boost elasticity, and improve hydratio


To help combat any inflammation your skin may experience, the wrinkle cream's formula also includes magnolia bark extract. Since celebrating a milestone birthday (yay!), I've started to notice a few fine lines and wrinkles that weren't on my face the previous year (ugh!). First, you must pair your wrinkle cream with sun protection—up to 90% of visible skin aging is from the sun.
Best Overall: SkinCeuticals P-Tiox
There's really no specific age that's best for working a wrinkle cream into your skincare routine, since people can form wrinkles at different ages depending on their lifestyle, sun exposure, and heredity, Dr. Yadav says. When you opt for wrinkle creams that fight these two things, they can promote stronger, firmer, smoother, and more even-looking skin, Dr. Yadav says. Like Underwood, I found this wrinkle cream has a whipped-like texture and in my experience, it provides my face ample hydration without congesting my pores. The greasy feel of certain skincare products can be unpleasant, but that certainly isn't Lancôme's anti-aging cream. Given Underwood's glowing review and my general love of other Dr. Dennis Gross products, I gave this wrinkle cream a shot. It also contains similar ingredients to pricer wrinkle creams, including Skinmedica, Dr. Dennis Gross, and Lancôme, but at a fraction of the cost.
Neutrogena Rapid Wrinkle Repair Regenerating Cre


Because every pregnancy is different, we recommend reviewing the products you use with your health care provider to make sure they are appropriate for your pregnancy and while lactating. Good Housekeeping participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. Danusia has over 10 years of experience in the personal care industry including formulation, product development, claim evaluation and efficacy testing. Danusia (she/her) is a senior chemist in the Beauty, Health and Sustainability Lab at the Good Housekeeping Institute where she evaluates haircare, skincare, cosmetics and beauty tools. She also reviews applications, substantiates claims and evaluates products for the GH Seal and the Beauty Awards and Sustainability Awards programs.
"The combination of quick-absorbing retinol and sustained-release HPR, or high-performance retinol, is extremely effective at addressing signs of aging without being too harsh on skin." "As we get older, we lose our ability to make hyaluronic acid, so adding it into your skin care routine becomes even more important." This hyaluronic-acid-based serum not only adds moisture but also supports the skin’s natural ability to produce its own hyaluronic acid—key for maintaining elasticity and a firmer appearance. This cream is fragrance-free as well, and my skin simply drinks it up, even on days when it’s feeling extra sensitive or irritated. Rich, soothing, and packed with peptides, this cream helps stimulate collagen for a firmer, plumper look.
Best for Neck: Revision Skincare Nectifirm Advanced
GH Beauty Lab Senior Chemist Danusia Wnek conducted our most recent neck treatment and night cream tests. She emphasizes the importance of using sunscreen on your face and all exposed areas of your body every day for optimal protection. "To maximize the benefits, it's also crucial to prevent sun damage, which accelerates skin aging and laxity," she advises.
While it’s suitable for all skin types, Dr. Saedi recommends the product especially for those with dry or sensitive skin, since it offers noticeable bounce and firmness without the irritation of a retinoid. I find that it’s a great daytime formula for lasting yet lightweight hydration that delivers the most stunning glow from within, making it a superb base for makeup," says Glamour beauty contributor Denise Primbet. Drunk Elephant’s Protini Polypeptide Cream is a lightweight, gel-like moisturizer that melts into skin while helping maintain hydration—key in supporting firmness and elasticity. Its gentle formula, which contains a host of enriching ceramides, hyaluronic acid, and niacinamide, is ideal for sensitive skin and delivers long-lasting moisture while you sleep, helping smooth and plump skin over time. The best face-firming creams do more than just moisturize—they’re designed to support skin’s elasticity and smooth fine lines to deliver a more sculpted appearance over time. Facial skin tends to be more sensitive, so products that don’t bother the skin on your body might cause a reaction when used on the fac