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Creating a concise one-page brief for your Facebook landing page might seem simple, but it’s the foundation that determines whether your campaign thrives or fizzles. The goal is to convey all essential requirements to your creative team without overwhelming them with unnecessary details.

Start with the objective. What are you trying to achieve? Is it to collect email signups?, increase revenue?, or build buzz around a launch? Be specific. Vague goals like "increase engagement" won’t guide the design or messaging effectively.

Next, define your ideal customer. Who are you speaking to? Include demographics like age, buy instagram accounts location, and interests, but also emotional drivers, fears, and desires. For example, instead of saying "women aged 25 to 40," say "time-strapped moms seeking nutritious, easy recipes." This helps tailor the tone and visuals.

Describe the key value proposition you want to convey. What’s the one thing you want visitors to remember? Keep it crisp. Avoid technical terms and focus on outcome-focused phrasing.

Then explain the desired user action. What should they do after reading the page? Select the link?, complete the signup?, or contact support? Make sure it’s unmistakable, time-sensitive, and effortless.

Include any required elements such as brand assets, legal text, or approved visuals. If you have design standards, mention them. If you have examples of landing pages you like, link to them. Also note any technical requirements such as cross-device compatibility, load speed targets, or connection to Mailchimp.

Finally, include the deadline and the point of contact. A one-page brief should be tight, purposeful, and clear. It should answer the essential W’s and H without fluff. Review it before sending — if it takes more than one page, you’ve lost focus. The best briefs make it easy for your team to say, "I’m ready to start."